Comments on: Selling Digital Goods Online: Still Worth The Effort? http://figo.tandolin.co.za/business/selling-digital-goods-online-still-worth-the-effort.htm Figo Mago - Web Developer Tue, 14 Jun 2011 09:19:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Will Hawkins http://figo.tandolin.co.za/business/selling-digital-goods-online-still-worth-the-effort.htm#comment-30 Will Hawkins Tue, 17 Mar 2009 13:43:48 +0000 http://figo.tandolin.co.za/?p=154#comment-30 I agree. Good marketing will help to identify people who want to buy a premium product to know that they will get the best quality they can afford. I agree. Good marketing will help to identify people who want to buy a premium product to know that they will get the best quality they can afford.

]]> By: quincyntuli http://figo.tandolin.co.za/business/selling-digital-goods-online-still-worth-the-effort.htm#comment-29 quincyntuli Sat, 14 Mar 2009 18:18:49 +0000 http://figo.tandolin.co.za/?p=154#comment-29 I remember a lesson in standard 9 ( shows you how old i am) when my physical science teacher introduced INERTIA. He said that it is the idea that people will continue to do what they are already doing. You may be sitting here, scheduling you next blog post for tomorrow, while your significant other 'gently' encourages you to get pizza for the evening. You would rather spend R40.00 extra to order in dinner than leave your notebook. There you go, INERTIA. People love convenience. That is our weakness. I loaded office 2007 on my system. Ask me what feature do I use that has not been available since office '97 ? What made me do it ? Microsoft Marketing !! So as long as we are lazy and are easily mesmerized by smoke and mirrors, we will never quench our insatiable appetite for convenience ! I remember a lesson in standard 9 ( shows you how old i am) when my physical science teacher introduced INERTIA. He said that it is the idea that people will continue to do what they are already doing.

You may be sitting here, scheduling you next blog post for tomorrow, while your significant other ‘gently’ encourages you to get pizza for the evening. You would rather spend R40.00 extra to order in dinner than leave your notebook. There you go, INERTIA.

People love convenience. That is our weakness. I loaded office 2007 on my system. Ask me what feature do I use that has not been available since office ’97 ? What made me do it ? Microsoft Marketing !!

So as long as we are lazy and are easily mesmerized by smoke and mirrors, we will never quench our insatiable appetite for convenience !

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