A Guide To Business Blogging
May 31st, 2009 by Figo
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Blogging is still a mystery to most people, let alone businesses, who are likely to dismiss it as “Just a fad”, “Kiddie stuff”, etc.
I have personally struggled to explain to business clients why the inclusion of a blog is important to their online presence. The conversation usually veers towards the client thinking I’m pitching a way to broadcast press releases. This is how it usually ends:
Client: 1, Me: 0
That’s because social internet platforms are still really hard to explain in a business context. Heck, Twitter is hard to explain!
This was a thorny issue until I found this great free e-book made available by iCrossing, experts in web search technology headquartered in the UK.
Don’t let the word ‘e-book’ scare you into thinking this is a thick bible of techical pages on blogging. Far from it. The book is 24-pages (cover-to-cover) of easy reading wich can be finished over two cups of coffee (or a couple of cigarettes, sandwitch, brandy and whatever else rocks your boat).
What I like about it is that it give straight, easy to understand answers to the most asked questions:
Why should my company start blogging?
What are the benefits?
What’s the best way to do it?
What about the costs?
This book is not just for companies. Anyone who wants to learn about blogging will find it indispensable. Even pro-bloggers will find a thing or two they hadn’t thought of.
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Business blogging may be there to promote an existing business; it may be there to be a business in itself. The biggest tip of all is to learn from the community of existing bloggers.
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